Hello, I'm Ghada, the founder of BeTrue Shop. Throughout my career, I've worked as a marketing manager and advised several startups as a marketing advisor. Despite my professional success, I always felt like something was missing. I have a deep passion for fashion, styling, and supporting the Muslim community in Europe. Many in this community struggle to find modest wear that makes them feel comfortable and confident as hijabis in Europe. For years, I've been helping them as a personal stylist, selecting outfits that suit their skin tones, occasions, and personalities.

This passion led me to create my own brand, BeTrue Shop. Through dedication and the support of my social media family, our community has grown to over 150,000 followers. I also assist local brands in expanding globally.

I hope you enjoy your journey through my website and feel confident and comfortable in your own style. If you need any help or have questions about choosing your own style, feel free to reach out to me through my email or social media accounts, which you can find on the home page. I'm always happy to help by creating personalized lookbooks for you.